Non-surgical facial aesthetic treatments have become the most sought after cosmetic treatment worldwide.
Even though it is established as a safe, effective and essential part of keeping us looking at our best I am constantly amazed at the haphazard way patients approach their facial treatments.
The Growing Trend of “Doctor Hopping”
While no-one would contemplate having three dentists or cardiologists, patients seem to think nothing of going from one clinic to the next for their facial injectables and lasers.
They will get their forehead treated with one clinician, their mid-face filled at the next and another specialist for laser treatments.
They treat their face like a jigsaw puzzle, a collection of separate parts rather than the face as a whole.
I have noticed this is a growing trend everywhere – I have business travellers who want a PicoPlus laser treatment in the short 3 days that they are in Singapore, while having a regular aesthetic doctor in their home country.
Facial Disharmony – the Consequence of Haphazard Treatments
Unfortunately, it comes at a BIG cost.
At a time when new advanced treatments and products are delivering unprecedented results, these patients are missing out.
And worse still, we are starting to see more patients with suboptimal results and a disharmonious facial appearance because they don’t have an overall facial treatment plan.
Our face is our unique identity. It’s how we are recognised. It’s how we communicate to others.
Yet even a supercar needs a regular service to function properly and look fantastic. And our faces are generally the most neglected and abused part of our bodies.
We laugh, we eat, we kiss and we cry, our facial muscles stretching our skin and fat. In time we get fine lines and finally they turn to deep furrows. Sun damage and airborne toxins also take their toll, combined with the inevitable physiological changes of ageing.
This leads to dryness and blotchy pigmentation of the skin, flatness to cheek, droopiness to eyelids, jawline and neck: the hallmarks of an ageing face.
Despite the folklore, there really is nothing Graceful about the ageing face. Nor do we ‘get the face we deserve’. The harsh reality is that the ageing process almost always makes our face look sad, bitter and angry.
Facial Harmony – the Art of Facial Rejuvenation
At Sozo, we are finally seeing men and women embracing the concept of a Facial Treatment Plan.
They get a comprehensive consultation, talk about their concerns and are offered a range of treatment choices based on their age, their personal goals, the downtime involved and their budget.
“One thing you can do better than anyone else is be your own kind of beautiful. At Sozo, Dr Justin Boey captures, protects and amplifies your natural beauty through all the stages of your life.”
